![]() Visionary politicians and authorities more than willing to promote a widespread public digital postbox via e-Boks got the digitalization of Danish society off the ground. Our strategy was to join up with partners, such as e-Boks, that had an efficient digital postbox – as this allowed us to maintain focus on the customer,” he explains. You also have to decide how much you wish to develop yourself. Technological development must always be based on what your customers believe creates value – and what you can sell. “I believe you need to base your strategy solidly on the solutions you wish to provide for your customers. He advises them first and foremost to seek partnerships and then to allow themselves to be driven by the market. It makes perfect sense to ask Belli if he has a word of advice for the postal services in other countries, which have yet to leap into the digital era. It has had the digital postbox, e-Boks, for more than 20 years. When it comes to digital post, Denmark is one of the leading countries in the world. This is precisely where e-Boks’s solutions come into play. In digitalization cases, costs are invariably a key factor, but it is also very important that PostNord Strålfors helps the customer to resolve their challenges and optimize their business, for example, by simplifying work processes in connection with invoice payment or document signature. Moreover, deliveries of all kinds are increasingly intertwined with strong insight into the customer’s processes. However, e-Boks and digital post continue to play a decisive role in contact between companies and citizens, especially in Denmark. Today, PostNord Strålfors provides its customers with omnichannel solutions for communications via mobile phone, text messages and EDI transactions. ![]() We have had greater freedom to develop,” Belli explains. We have more room to maneuver and stronger focus than the rest of the organization. PostNord regards the unit as an investment in innovation. “PostNord Strålfors is a company with 100 years of experience that currently focuses 100% on digital solutions. Meanwhile, the group’s digital investments are concentrated at PostNord Strålfors, which has become a leading international provider of digital solutions. Across the Nordic region, the postal companies focus 100% on logistics, parcels and letters. In recent years, PostNord has fine-tuned its focus in the various areas of its business. Shortly after 2002, the volume of letters began to decline steadily, initially with small declines of a few percent per year, later with significant double-digit declines through the 2010s. It turns out that going digital was a wise and important decision for the postal services group. Having close ties with the physical postal business is certainly an asset.” ![]() The letter remains important for our business customers. This is not simply a matter of catering for a residual group of the population that has not gone digital. We seek to offer the services our customers need, and they are usually looking for a mix of digital communication and letter post. “While you might think that physical and digital post are two very different things, there are obvious synergies between the two. Essentially, we preferred to be a stronger partner for our customers than to develop our own product,” explains Belli.Įspecially with regards to the customer, he sees no real contradiction in the classic postal distributor running a modern digital communication services business. Based on our desire to combine the business case with stronger business focus, we eventually decided to invest in a partnership with e-Boks. “Within the company, we seriously considered developing our own technology. At the time, he recalls, PostNord thoroughly investigated the prospect of developing an independent digital postbox solution. He clearly remembers the early days of the partnership with e-Boks. Therefore, he experienced first-hand the merger of Post Danmark and Swedish Posten AB in 2009 to become PostNord. He has worked at the group for a total of 19 years. All the group’s digital communication solutions are gathered in the PostNord Strålfors unit. Synergies between digital and physical postīelli has been responsible for business development at PostNord Strålfors since summer 2019. ![]() In the role of distributor, the company has since provided e-Boks solutions for secure mail distribution, signature and payment services to a large number of customers. The board decided that Post Danmark should offer digital postal services and invested in a partnership with e-Boks, in which Post Danmark was both distributor and co-owner. It had to decide whether to join the digital wave or dive headlong into the physical part of our business,” recalls PostNord business development manager Giovanni Belli. Our board found itself at a strategic watershed. “We predicted that digitalization would gradually decrease the letter volume in Denmark. ![]()
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